Mr. Walker coins the term “murketing” (murky marketing) to describe this new, unfocused style. One of its key elements is “projectability”: making your product a canvas that different groups can…
“Throughout the history of the company, we have always aspired to put our people first,” Starbucks Chief Executive Howard Schultz said in a statement. “At the same time, we recognize that it is…
Tversky died of cancer in 1996. Kahneman won the Nobel Prize in economics in 2002, and is an emeritus professor at Princeton. Between them, they rattled the role of reason in the pantheon of human…
The study of laughter has entered mainstream psychology. Anthony Gottlieb reads the reports—and a new book on the history of jokes—and finds much to chuckle over .
Most ancient theorists, from Plato and Aristotle on, saw jokes as an expression of superiority, humor as “mockery and derision,” and laughter, therefore, as “a slightly spiritualized snarl.”
We were both struck at how improbable current events would be to anyone in the past, and how incapable we are at expecting the improbable in the future.
Obama’s campaign appears eager to seize the moment: It is marshaling Latino leaders such as Los Angeles Mayor Antonio Villaraigosa and New Mexico Gov. Bill Richardson to stump for the candidate.